Marketing Your Home
One of the most important traits that set Coast to Coast Realty apart from all other realtors is our ability to market and sell your home. In fact, our marketing is so effective that we Guarantee Our Results!
Our marketing efforts and considerations will include advertising, showing the property, how long the house has been on the market, and whether you're buying another home.
At Coast to Coast, we believe that marketing the sale of a home is a lot like fishing. There are two ways to catch a fish… you can throw out a net to catch a large group or target the type of fish you want! We will do both!
We pledge to complete over 200 tasks and ideas to sell your home in the next 180 days. No one will work harder to sell your home than we do! And we have developed the most effective way to “NET” buyers in the industry. Our unique system nets over 75 new buyers per month who tell us exactly what they are looking for in a home.
Our Big Net Finds More Buyers!
• When you List with us your Home is a Showcased Property advertised with multiple photos on Realtor.com.
• Your home will also be listed on the following Major Internet Real Estate Channels:
MLS, RealtyTrac.com, Zillow.com, Yahoo.com, Craigslist.org, Home & Real Estate,
MSN, House & Home, Home & Garden, Google Real Estate, Excite Real Estate, AOL.com, Netscape Home & Real Estate, Homestore.com, RealEstateJournal.com, Homes by Realtor.com, HomeGain.com, Wall Street Journal
• Your home will be listed on the CTC website, Facebook, and Blog
• We will blanket advertise your home to the Tampa Bay area and in your specific neighborhood
• We email flyers to the “big net” of prospects who have not told us specifically what they are looking for. Many of these people may discover your home is the one they have been waiting for. Or they may refer to one of their friends or family.
We Also Target Buyers Specific to Your Home! We target the specific buyers by utilizing Targeted Marketing techniques:
• We contact qualified buyers who have told us they are interested in a home in your price range or area. And we try to schedule a showing with them!
• We use our innovative move-up / move down buyer plan through email and direct mail
• We host Broker Open Houses designed to find additional buyers that other agents may know.
• We stay in contact with you weekly keeping you informed of showings and feedback
Keep these Numbers In Mind!
• Coast to Coast has a database of over 26,000
• We have potential buyers totaling over 4,880
• New potential buyers equaling approximately 75 each month
How Long Has Your House Been on the Market?
Professional appraisers sum up their entire body of knowledge in three words: "Buyers make value." Your home is worth as much as a buyer will pay for it.
If your home has been on the market for months, it’s a clear message that the property may not be worth what you're asking for it. This is particularly true if there haven't been many prospects coming to see it. What you do at that point depends on whether you really need to sell, and whether you're working with a time limit.
You may not be really motivated to move soon, and in that case, you can always wait - years if necessary - and hope inflation will catch up with the price you want. The problem is that in that time, your home begins to feel shopworn. Buyers become suspicious of a house that's been for sale for a long time.
If you really do need to sell, we need to discuss a schedule for gradually dropping your price until you find a level that attracts buyers. There's no point in saying, "We simply can't sell our house." Anything will sell if the price is right.
Would You Like To Buy Another Home?
You may wonder what will happen when you're selling one home and buying another – how will all the details work out? This is a common situation and we have plenty of experience in arranging contracts and loans so that the two transactions dovetail smoothly.
And should you sell your home first then buy or buy first then sell? Ideally, it’s best to find a home you like and make an offer subject to selling your current home. This generally works in a normal market. However, in a “hot” market most sellers will not accept a “subject to sale” offer. In this case you need to sell your home first and then buy a new home in the interim period between selling and vacating your house.
If you find that you need to buy the next house before you've received the proceeds from the present one, lending institutions can sometimes make you a short-term "bridge" loan to tide you over between the two transactions. Make sure you fully understand the exposure and emotional investment before proceeding with this type of loan.
We would love to work with you or answer any questions you have. Contact us today to find out your options.